Human-centred innovation for research and industry
OOf Design helps organisations turn challenges, ideas and research into products, services and real world applications. Putting people first, we understand stakeholder needs, design concepts, and plan how results reach and benefit their intended audiences to effect positive change.
Research partnerships
SME partner for Horizon Europe and national research projects.
- User research and stakeholder mapping
- Use cases and exploitation strategy
- Impact and industry engagement
- Proposal writing contribution
Product management
Product strategy and UX research evaluating existing systems and delivering new concepts.
- Approach that meets business goals while advocating for user needs
- Management of development, design, marketing and operations teams
- Prioritisation of high impact use cases and features
- Product success and user behaviour analytics
Workplace design
R&D, design and licensing of workplace products, and research collaborations with industry.
- Workplace flow diagnostics
- Research synthesis and problem statement definition
- Concept development, prototyping and design for production
OOf Design is the research and design practice of George Liarikos. It focuses on how people work, and how their tools and environments either help or hinder them.
Its approach was shaped in the years following the 2008 financial crisis, the launch of the iPhone and the rise of cloud computing. Secure, long-term employment was being questioned, while increasingly flexible and precarious knowledge work was moving onto laptops and smartphones—across offices, homes and public spaces. The OOf Box gave people a private place to work from, within open spaces.
AI is changing work again, as people are being valued less for what they know and more for what they are able to act on. This creates a new need for alignment between people's desire for autonomy and purpose and organisations' requirements for accountability and performance.
OOf Design now focuses on human-centred AI interactions across digital and physical work environments, through research partnerships, product work and workplace design. It aims to address context switching and tool fragmentation, using AI to enhance rather than threaten or merely automate human roles.