George is interested in design as the link between creativity and innovation. He uses Human-Centred Design to help business leaders and organisations turn ideas into innovative products and services that succeed in the real world. He advocates user needs and works with stakeholders adapting design thinking and agile development principles to deliver responsible growth.
George holds an MA (Royal College of Art), an MSc (Imperial College), a BEng (City University), qualifications in UX (University of California San Diego) and has done an MBA fellowship (Imperial College).
Directorships and advisory roles in multiple tech and non-tech start-ups addressing the future of work, wellbeing at the workplace, mental health and physical health. Founder of OOf and previously involved in projects and research with Google (New York), Gensler, the Bank of England and more.