Introducing user advocacy in the development of a tech-driven Govtech SaaS product

• Stakeholder interviews

• Personas

• Think aloud tests

• Affinity mapping

• Journey mapping

• Wireframing

• Design System

Leveraging team and partner strengths to reach minimum viable product

• Stakeholder interviews

• Brand creation & positioning

• Story Mapping

• Feature Prioritisation

• Wireframing

• Outsourcing visual design and development

• Metrics

Identifying and resolving debilitating booking journey UX issues to kickstart revenue generation

• User interviews

• Heuristic evaluations

• Usability tests

• Form design

• Code version control

• Split testing

• Quantitative data gathering and metrics system setup

Acting on the opportunity to shape the future of work from anywhere at any time following the financial crisis, the pandemic and changing attitudes to work

• Definition of user need and commercial opportunity

• Competitor benchmarking

• Concept development

• User interviews

• Contextual enquiries

• User trials

• Prototyping & Testing

• Product design